#159 – Are Global CEOs Ignorant of the Chinese Market? | Ex-Adidas MD, Entrepreneur & Venture Capitalist Jason Thomas
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
#159 – Are Global CEOs Ignorant of the Chinese Market? | Ex-Adidas MD, Entrepreneur & Venture Capitalist Jason Thomas
-
Narrado por:
-
De:
Acerca de esta escucha
What happens when a global brand underestimates the Chinese market? In this episode, we speak with Jason Thomas – former Managing Director of Adidas Greater China and now entrepreneur in Dubai. With experience spanning Asia, the Middle East, and Africa, Jason shares what international companies often get wrong about China, how local brands have gained the upper hand, and why TikTok and digital ecosystems should no longer be ignored in global boardrooms.
We talk about:
– The rise of local Chinese brands and what sets them apart
– Why true localization goes beyond marketing slogans
– How excess inventory can damage brand value
– What Jason is building now – and what’s next
Don't miss out on this episode!
Click here for our LinkedIn accounts:
Jason
Damian
Thomas
Order the ‘One Hour China Book’ (German version):
Click here
Send us a text