In this episode, Rodric sits down with Emmy Award–winning filmmaker and founder of BrandMagnetic, Mariana Henninger, to talk about the one video every entrepreneur should have. Mariana shares how her background in global documentary filmmaking led her to help business owners build trust and accelerate sales—by making themselves unforgettable.

They break down:

• Why top-of-funnel trust is broken—and how to fix it
• The 4 Trust Triggers that move cold leads to warm buyers
• Why “About Me” pages still matter—and how to do them right
• The psychology behind narrative transportation (and why it’s marketing gold)
• How to lead with emotion without losing authority

Whether you’re a builder, coach, or creative, this episode will reframe how you show up in your marketing—and why your story is your greatest asset.

🎯 Quote of the Episode:

“We don’t just want to resonate as peers—we want to resonate as the expert who gets them.” — Mariana Henninger

🎬 Watch Mariana’s Brand Video: brandmagnetic.com/mariana

📄 Grab the Cheat Sheet: brandmagnetic.com/cheatsheet

📲 Connect with Mariana

• Instagram: @brandmagnetic
• LinkedIn: Mariana Henninger
• Twitter: @thisismariana

⏱️ Timestamps:

00:00 - Intro & who is Mariana?

02:20 - The trust disconnect in today’s marketing

04:50 - From NBC to entrepreneurship: Mariana’s backstory

08:40 - The real reason most digital marketing doesn’t stick

13:20 - The 4 Trust Triggers

18:15 - How to create top-of-funnel connection that lasts

21:40 - StoryBrand vs Story Resonance

26:10 - Narrative Transportation: How to bypass objections

30:40 - Who BrandMagnetic serves (and who it doesn’t)

36:00 - Done-for-you vs DIY brand video options

39:40 - Why you can’t just be “relatable”—you need authority too

44:30 - Mariana’s cheat sheet & final takeaway

Resources:

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