How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they’re Chanel bags on launch day?

In this episode, I’m breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok.

We’ll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I’ll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales.

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XO, Shan