Work with Deirdre to find, win and keep more of your ideal clients by creating your uniquely uncopyable brand strategy, story, offer, experience and more.

Feeling like the ground is shifting beneath your feet?

In this episode of the Master Your Business Podcast, I’m getting personal and practical. I take you behind the scenes of my toughest month in business, how it rocked me physically, mentally, and financially... and how I rebuilt clarity using one deceptively simple tool: the DOS Framework.

If you’re a coach, consultant, or service provider who wants to lead with confidence, even when the market feels uncertain. This is the clarity tool you’ve been waiting for.

We’ll explore how the right kind of thinking can stop you from reacting and help you start leading. From AI disrupting service businesses to big brands getting hacked, there’s no room for guesswork anymore. You need a lens that cuts through the chaos and helps you see what matters.

• (00:00) What really happened in April: revenue down, energy gone, and a health scare I didn’t see coming
• (01:52) Why pretending everything’s fine is the most dangerous business habit
• (03:07) The DOS Framework explained: Dangers, Opportunities, Strengths
• (04:29) How companies like Kodak, Blockbuster, and Nokia collapsed and what you can learn from it
• (06:55) Real-life examples of subtle dangers like relying too much on referrals
• (08:35) The sneaky opportunity in your inbox right now (you’re probably ignoring it)
• (11:12) The woodwork metaphor: why we patch weaknesses and starve our strengths
• (12:41) How I rebuilt momentum by doubling down on strategy and creativity
• (15:02) Coaching prompts to use the DOS Framework with your clients
• (17:23) The link between clarity, courage, and consulting at a higher level
• (20:03) Why this is your moment to pivot not panic
• (21:39) How to take this work deeper using my free Brand Strategy Checklist: deirdremartin.ie/brand-strategy-checklist

Mentioned in this episode:

🎧 How to Leverage the Power of Strategic Thinking to Level Up Your Success

Free Resource:

🎁 I have a really great tool that could help with this, my Brand Strategy Checklist. If you've not downloaded it before, go to www.deirdremartin.ie/brandstrategychecklist

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“Great insights on getting noticed in the market

Deirdre does a great job of helping understand best marketing and business strategies with a easy to understand and entertaining podcast.

Education in your ears.”

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