#117: FOUNDER: Use Branding to Attract Tech Partnerships and Customers || Erik Herrström
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#117: FOUNDER: Use Branding to Attract Tech Partnerships and Customers || Erik Herrström
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It is more than a design.
We are looking into the evolving importance of brand in music tech, how storytelling and authentic connection drive loyalty, and offering practical advice for founders who want to shape identity, visually and verbally.
All these are discussed with Erik Herrström, the creative director in Vienna who has worked with top-tier brands like Nike, Spotify, and Google and then, launched STUDIO HERRSTRÖM, an agency committed to shaping brand identities that resonate deeply in music tech and beyond.
Learn more about the agency: https://www.studioherrstrom.com/
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Sponsored by Allfeat: Decentralized Blockchain Solutions for the Music Industry - https://www.allfeat.com/
Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures