When I received Kris's request to be a guest on my podcast, my jaw dropped a little. This is someone who’s not only deep in the trenches of story-driven marketing but who has also been trained by Donald Miller himself. Yes, that Donald Miller. So you already know, I had to say yes!

In today’s episode, we’re unpacking how to turn your story into a magnetic sales tool—without sounding sleazy or salesy. Kris shares the one story that transformed her own business and gives us a behind-the-scenes look at how she helps service-based entrepreneurs stop struggling with disconnected content and start showing up with a message that actually connects.

We talk about:

• Why storytelling works so well for service-based businesses

• How to know which story to tell (and what to leave out)

• The biggest storytelling mistakes to avoid (yes, we went there)

• And one practical step you can take today to unify your message

If you’re a Jesus-led career mom trying to juggle life, purpose, and building a coaching or service-based business online, this episode will feel like a breath of fresh air. Kris keeps it real, strategic, and full of heart.

Let’s dive in!

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Today's episode is brought to you by the Stacy Egbo Ministries. If you’ve ever been in a room with Dr. Stacy Egbo, you will know she carries the presence of God and the power of purpose. As a global missions leader, worship minister, and founder of Worshippers Club Ministry, she’s passionate about helping women rise, lead, and live boldly in their God-given assignments.

Stacy Egbo is set to serve the Lord and extol His name with a dynamic passion to worship. It is an intricate feeling of impacting this generation and future generations through her music that compels her desire as she strives to be a voice for the Kingdom.

Whether she’s ministering on stage or mentoring behind the scenes, Dr. Stacy Egbo is a walking reminder that your story matters—and when you surrender it to God, it becomes a tool to serve others and glorify Him.

Learn more about her ministry, music, and mission work by following her on Facebook. And be sure to support her latest projects that are equipping women and leaders around the world.

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Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.