On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Lauren Bernaldo, APR, CPRC, current President of the Southwest Florida Chapter of the Florida Public Relations Association.

Together, they delve into the evolving landscape of public relations in the digital age. They discuss the critical role of media relations, the ethics of utilizing AI in PR, the growing influence of micro and nano influencers, and the strategic importance of storytelling.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

#marketing #business #communication #strategy

On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Jessica Walker, owner of Jess Lifestyle Marketing.

The two delve into the foundations and execution of successful multi-channel marketing campaigns, covering the importance of understanding your audience, strategic planning using the RPIE and GOST models, the significance of consistent messaging, and the essential practice of measuring impact.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Paige Johnson, Digital Operations Coordinator at Pushing the Envelope.

The two discuss how to make a big impact with a small marketing budget, providing valuable tips on setting realistic budgets, the importance of targeting the right audience, and leveraging low-cost strategies such as A/B testing, community engagement, and public relations.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope.

The two discuss the intricacies of creating a successful marketing funnel, breaking it down into four key stages: awareness, consideration, conversion, and loyalty. They delve into strategies for making each stage effective, share real-life examples, and highlight the importance of relationship nurturing and consistency across channels for achieving meaningful ROI.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Tricia Mullis, Engagement Strategist at Pushing the Envelope.

The two discuss the essential do's and don'ts of content planning, covering the importance of balancing structured content calendars with the flexibility to adapt to trends and events. The discussion delves into creating a strategy that prioritizes high-quality content, using data to guide decisions, and knowing when to repurpose successful content.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Kinfay Moroti, Storytelling Strategist at Better Together.

Learn why storytelling is crucial for both businesses and nonprofits, how to effectively communicate your "why," and tips on integrating emotion into your marketing strategy. This episode covers everything from creating an engaging brand narrative to the importance of consistent visual storytelling and measuring campaign success.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Ellie Marchiori, Creative Strategist at Pushing the Envelope.

The episode delves into the growing importance of short-form videos in marketing strategies. Tips on developing a solid strategy, consistency, equipment needs, and engaging with the community are shared, along with the significance of understanding platform demographics. Short form video is here to stay, offering valuable, and the two provide actionable advice for businesses looking to leverage this medium!

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

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On this episode of 1000 Ways to Market Your Business, Samantha Scott, APR, is joined by Yliana Vilella, Communication Specialist at Pushing the Envelope.

The episode delves into the essentials of media training. Learn how to prepare for and ace media interviews, the importance of representing your business effectively, and practical tips on planning, preparing, and practicing. Discover best practices for attire, handling unexpected questions, building rapport with journalists, and much more to ensure your media interactions reflect positively on you and your brand.

Have a question or feedback to share? Visit www.getpushing.com or one of our many social media channels. We look forward to hearing from you.

#marketing #business #communication #strategy