10. Hagerty’s Jack Butcher on affinity marketing, the MGA structure, a 43 million vehicle target market, M&A and more
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10. Hagerty’s Jack Butcher on affinity marketing, the MGA structure, a 43 million vehicle target market, M&A and more
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In the tenth episode of Unreserved, Jack Butcher, president of collectible car MGA Hagerty, sits down with Inside P&C News Editor James Thaler.
The executive discusses the company’s unique approach to lifestyle/affinity marketing and its growth strategy in targeting what it believes is a 43 million addressable market.
The collectible car enthusiast also delves into Hagerty’s capacity and distribution partnerships, its omnichannel distribution strategy and how its M&A strategy deviates from many traditional insurance businesses. Butcher also outlines the appeal of the MGA structure and how Hagerty balances running a high personal touch service business with the need to secure efficiencies through tech.
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