064 - From Arias to Analytics: Amber Gaige's Entrepreneurial Acumen in Modern Marketing
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064 - From Arias to Analytics: Amber Gaige's Entrepreneurial Acumen in Modern Marketing
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This "Business Decoded" podcast episode features Ronnie Spellman's engaging conversation with Amber Gaige, founder of the marketing firm Far Beyond Marketing and author. Amber shares her unexpected journey from a dedicated opera singer to a successful entrepreneur in marketing, emphasizing how her diverse background, especially in performance, equipped her with unique business acumen. The interview delves into her philosophy on marketing, stressing the importance of clear copy, consistent branding, understanding customer demographics, and effective channel management. Amber highlights her commitment to transparency and client empowerment in her business practices, contrasting them with less ethical marketing approaches and sharing her experience of building and selling a business to private equity.For a summary and to connect with the guest, please visit https://www.linkedin.com/company/business-decoded-podcastProduced by www.andycostafilms.com