Still putting off email marketing because it feels confusing, techy, or like one more thing on your list? I get it. And in this solo episode, I’m giving you both the pep talk and the game plan to finally get started (or restarted) with your email list.

We’re talking real world, no-fluff strategies you can actually use—plus the mindset shifts, lead magnet tips, and platform tools that will make this feel so much more doable.

Got zero subscribers? Or just an account that’s been gathering dust? I made this episode for you.

I’ll walk you through:

• Why email still matters in 2025 (yes, REALLY)
• How to pick the right platform (I’m team Flodesk all the way)
• What makes a good lead magnet (and what doesn’t)
• How to write welcome emails + templates that save your sanity
• Tips for writing emails that actually get opened + clicked
• How to use your data without spiraling
• What to do about unsubscribes (spoiler: don’t panic!)
• Why persistency > consistency—and why done is better than perfect

You’ll also hear how I grew my email list from basically zero to 1,000+ in under 18 months, and why building your list NOW (even before you’re ready to send) is one of the smartest moves you can make.

The best time to start email marketing was yesterday, but the second-best time is today.

🛠️ Resources + Links Mentioned:

➡️ Grab my Free Email Marketing Quickstart Guide: https://www.alyciayerves.com/emailquickstart

➡️ Get the DIY Lead Magnet Magic Kit: https://www.alyciayerves.com/leadmagnetmagic

➡️ Want me to do it all for you? Check out my Done-For-You Lead Magnet Design & Setup Service: https://alyciayerves.myflodesk.com/leadmagnetsetup/checkout

➡️ Try Flodesk free for 14 days + get 50% off your first year with my affiliate link: https://partners.flodesk.com/alycia

Let’s chat: Did anything from this episode spark something for you? DM me or tag us on social to share your biggest takeaway and let's continue the conversation! 🖤✨

🎧 Listen now: Spotify, Apple Podcasts, Amazon, YouTube, and more!

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Disclaimer: The views and opinions expressed by guests on Mind Your Own Biz are solely their own and do not necessarily reflect those of the host or the podcast. The content shared in this episode is for informational and entertainment purposes only and should not be considered professional, medical, legal, or financial advice. Always do your own research and consult with a qualified professional when needed.