
02:16 Inside the Football Grind: Coaching, Family, and Faith
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Guest: Coach Brian Baldwin, Lindenwood University
Hosts: Matt Biermann & JP Rock
🔥 Opening Talk
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Recap of bad weekend weather; KC Varsity Combine rescheduled to May 17.
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Summer camp season is heating up — 80s expected soon.
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Lindenwood Mega Camp coming soon — always a scorcher.
🧠 Special Guest: Coach Brian Baldwin
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Former standout at Cardinal Ritter & Kansas State
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Widely respected DB developer and coach
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Currently in his 10th year at Lindenwood University
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Career path: Normandy → Chaminade → Fort Zumwalt West → Lindenwood
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Never planned to coach — started out to give back to the community
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Caught the coaching bug and couldn’t quit
🏈 Coaching Philosophy & Grind
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Early coaching days involved full-time teaching + weekend training with Elite Football
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Gained respect through hands-on skill development from youth to college athletes
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The importance of forming your chops at lower levels before entering the college game
🤝 Relationship-Driven Recruiting
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Baldwin got the Lindenwood job via relationships and networking — not resumes
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His player-first mentality stood out in interviews
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Only coach retained after staff turnover — praised for knowing and caring about individual athletes
💡 Three-Dimensional Coaching
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Difference between transactional vs. transformational coaching
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Baldwin aligns with transformational — invests in players' full journey, not just their on-field value
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Cares about weddings, kids, and life milestones of former players
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Expressed concern over coaches who treat players like assets, not people
🧵 Coaching Realities & Challenges
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Misconceptions about college coaching — more than just recruiting
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Time demands: full-time job + compliance + recruiting + family life
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Social media film drop culture wastes coaches’ limited time
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College football is like the corporate world — filled with climbers and politics
🏕️ Lindenwood Mega Camp Origins
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Coach Baldwin helped transform Lindenwood camp into one of the nation’s top mega camps
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Original version was chaotic — long lines, poor organization
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New format now widely praised as one of the most efficient in the country
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Emphasis on registration structure and logistics critical to success
🌏 Bonus Story: Aussie Adventures
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Shout-out to Coach Dukart — currently in Australia watching his daughter play pro basketball
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Storytime about U.S. coaches experiencing culture shock overseas
🧠 Final Thoughts
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College coaches play a pivotal role in shaping young men
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The job goes beyond wins — it’s about long-term human development
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Coaches like Brian Baldwin are rare — player-first, humble, loyal, and transformational
Lindenwood Mega Camp Registration Link: https://football.lindenwoodlionscamps.com/2025-mega-camps.cfm