Marketing That Works—And Why Most of It Doesn’t Kevin Outland

In this episode of Beyond the Mark, Joe Toma interviews Kevin Outland, founder of Pure Energy Advertising, who shares his journey in the advertising industry over the past 21 years. The conversation covers the evolution of advertising, the importance of building relationships with clients, and the role of networking in business growth. Kevin emphasizes the significance of reputation management and the impact of social media on marketing strategies. He also discusses how to create brand ambassadors through excellent service and the necessity of understanding client needs in a rapidly changing advertising landscape.

• Kevin Outland shares his journey in the advertising industry.
• The importance of building long-term relationships with clients.
• Networking is crucial for business growth and influence.
• Reputation management can significantly impact a business's success.
• Social media presence is essential for attracting new clients.
• Creating brand ambassadors is about delivering excellent service.
• Understanding client needs leads to better marketing strategies.
• AI is transforming the advertising landscape.
• Proximity plus time equals influence in networking.
• It's important to do what you say you're going to do.

00:00 Kevin Outland's Journey into Marketing

03:46 The Evolution of Advertising: From Traditional to Digital

06:30 Building a Client-Centric Agency: Relationships Over Transactions

09:25 Networking and Referrals: The Organic Growth Strategy

12:38 The Importance of Reputation Management

15:21 Staying Ahead in Marketing: Continuous Learning and Adaptation

18:30 Effective Advertising Strategies: Call to Action vs. Branding

22:04 Turning Clients into Brand Ambassadors

25:25 The Role of Social Media in Modern Marketing

28:11Advice for Small to Medium-Sized Businesses

30:58 Conclusion: The Future of Marketing and Client Relationships

44:14 Introduction to Marketing Insights

44:39 Building a Remarkable Brand

🌐 Website: getpureenergy.com
📞 Phone: 248-844-0086
🔗 LinkedIn: Pure Energy Advertising

🎙️ Host of Beyond the Mark
📧 Email: joe@logoclothingshop.com
🌐 Website: logoclothingshop.com
📱 Instagram: @logoclothingshop
💼 LinkedIn: Joe Toma

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🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

For guest inquiries, sponsorships, or to learn how we can help elevate your brand:
📩 Email: beyondthemark@logoclothingshop.com
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📱 Follow on Instagram: @logoclothingshop
💼 Connect on LinkedIn: Joe Toma

Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.

In this episode of Beyond the Mark, we sit down with Avery Huckaby, founder of Refreshing Health Cleaning Solutions, to hear how he transformed a furlough into a full-time business using grit, hustle, and a little help from YouTube.

🔹 Topics Covered:

How Avery discovered carpet cleaning on YouTube

Why he chose service over safety

The lessons from his very first cleaning job

Tools, processes, and chemistry that separate pros from amateurs

Why bigger isn’t always better in the cleaning industry

Building trust and long-term client relationships

The power of word-of-mouth and customer education

Where he’s taking the business next (think stone polishing & epoxy floors)

🔹 Connect with Avery:
https://www.facebook.com/RefreshingHealth
@refreshinghealth
https://refreshinghealth.com

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Don’t forget to subscribe and leave a review!
Got a guest idea or want to be featured? Reach out at beyondthemark@logoclothingshop.com.

🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

For guest inquiries, sponsorships, or to learn how we can help elevate your brand:
📩 Email: beyondthemark@logoclothingshop.com
🌐 Visit: logoclothingshop.com
📱 Follow on Instagram: @logoclothingshop
💼 Connect on LinkedIn: Joe Toma

Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.

In this episode of Beyond the Mark, host Joe Toma sits down with Mark Friday and Emily Ostroski of RJ Telecommunications — and this one’s a masterclass in perseverance, reinvention, and people-first leadership.

Mark’s journey started with breaking computers at age 5 and ended (well, continues!) with owning and scaling a Michigan-based telecom company. In between? He flipped a house, opened a sandwich shop, ran a Family Video store, and made a few tough but defining calls in business. Emily, who joined as Mark prepared to buy out the original owner, brings a fresh perspective on financial systems, contracts, and the backbone of company operations.

Whether you’re growing a small business, leading a team, or just love stories about real-world entrepreneurship, this episode delivers.

Mark’s wild ride from food service to full ownership of RJ Telecommunications

Why flipping a house during the 2008 crash led to opening a sandwich shop

The painful but necessary decision to let go of a long-time employee

How RJ chooses clients based on values, not just revenue

Emily’s growth from new hire to key operations leader — and how she rewrote their legal agreements from scratch

Why taking care of people (not just customers) drives growth

What the future of RJ looks like — and why it’s about systems, service, and strategy

“I’ve never run away from responsibility. I just keep adding more and more and more.” – Mark
“We’re not looking to nickel-and-dime anyone — we’re here to do the right thing.” – Emily
“I don’t hire people to be yes men or yes women. I hire smart people to help me lead better.” – Mark

@rjtelecommunications

🔗 https://now.rj10.com
📞 (248) 442-2100
📍 Michigan-based, serving clients nationwide

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⭐ Leave a review on Apple or Spotify
🔁 Share this episode with someone growing a business
📩 Want to be a guest? Reach out at beyondthemark@logoclothingshop.com

🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

For guest inquiries, sponsorships, or to learn how we can help elevate your brand:
📩 Email: beyondthemark@logoclothingshop.com
🌐 Visit: logoclothingshop.com
📱 Follow on Instagram: @logoclothingshop
💼 Connect on LinkedIn: Joe Toma

Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.