WINNING is more than just raw talent. Jeff Harrison observed that every winner shared three principles; now, he's on a mission to share this knowledge. While racing provided the backdrop for developing the WINNING FORMULA, its power is universal.

WINNING FORMULA unlocks the secrets behind why some people continuously succeed, whether in sports, business, or entertainment. The same three principles drive all winners; this book will reveal them to you. You'll discover how to focus your energy to Power Up these principles and learn from those who’ve mastered the WINNING FORMULA.

WINNING FORMULA is your playbook for achieving your next big win.

Jeff Harrison’s relentless obsession with winning kicked off early and never let up, fueling a 40-year racing career stacked with multiple championships, thanks to sponsors like Time, Inc., Motor Trend Magazine, D Magazine, Southern Living Magazine, JBL, Willbros, GAINSCO, Royal Purple, Moto1.net, Motorsport Ranch, and more. Jeff’s unique perspective on winning offers you the blueprint for performing at the highest level. His mission is to help others like you achieve your goals through his book, public speaking, and executive coaching. Ready to team up with Jeff Harrison? Visit: jeffharrison.com