
Think Simple
How Smart Leaders Defeat Complexity
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
$0.99/mes por los primeros 3 meses

Compra ahora por $15.75
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Ken Segall
-
De:
-
Ken Segall
Acerca de esta escucha
Simplicity is arguably the most potent weapon in business - attracting customers, motivating employees, helping companies to outthink competitors, and creating new efficiencies. Yet rarely is it as simple as it looks.
Ken Segall's first book, Insanely Simple, was based on observations gained from 12 years working as Steve Jobs' advertising agency creative director, first with NeXT and then with Apple. He saw firsthand that Jobs looked at everything through the lens of simplicity. His obsession with simplicity was visible not just in Apple's products. You could see it in the way the company was organized and how it innovated, advertised, sold at retail, and provided customer service.
In practice simplicity was Jobs' most powerful business weapon. It helped Apple distinguish its products and create entirely new product categories, and it put distance between Apple and its competitors. But while Apple is a terrific example of a company that has been propelled by the power of simplicity, it is hardly alone.
Inspired by the ways Apple has benefited from the power of simplicity, Segall set out to find other companies that were traveling this path. He wanted to learn more about the thinking of their leaders. He felt that if he could chronicle the experiences of those who have successfully simplified, it would be an invaluable guide for everyone who would like to do the same.
This book is the result of his journey into simplicity in companies around the world.
Many of the "heroes of simplicity" profiled in this book are probably not on your list of usual suspects. Segall had conversations with over 40 men and women from a wide range of industries, in companies big and small, established and up and coming, famous and below the radar.
Each leader has a fascinating point of view about how simplicity has helped improve his or her company and set it apart from competitors. Each is unique, yet, as you'll find, many display interesting similarities.
From Jerry Greenfield, you'll hear how Ben & Jerry's grew from local to global without losing its focus and simple values. From the CEO of one of Australia's biggest banks, you'll hear how simplicity is attracting new customers. From former Apple senior vice president Ron Johnson, you'll hear how a simple idea aligned the team creating the worldwide network of Apple Stores.
You'll discover how simplicity influences the CEOs of The Container Store and Whole Foods. You'll get insights on simplification from the worlds of fashion, automobiles, entertainment, and technology. You'll even get inside the blue heads of the Blue Man Group, who developed a business strategy to defeat complexity before it could take root.
©2016 Ken Segall (P)2016 Penguin AudioLos oyentes también disfrutaron...
-
Insanely Simple
- The Obsession that Drives Apple's Success
- De: Ken Segall
- Narrado por: Ken Segall
- Duración: 7 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
-
-
The inner workings of Apple revealed
- De Stefan en 05-28-12
De: Ken Segall
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
Hidden Potential
- The Science of Achieving Greater Things
- De: Adam Grant
- Narrado por: Adam Grant, Maurice Ashley, R. A. Dickey, y otros
- Duración: 7 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
-
-
Nope
- De Anna OConnor-McClure en 10-27-23
De: Adam Grant
-
Inside Apple
- How America's Most Admired - and Secretive - Company Really Works
- De: Adam Lashinsky
- Narrado por: Adam Lashinsky
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
-
-
Maybe I'm a fanboy, but
- De Timothy A. Smith en 01-31-12
De: Adam Lashinsky
-
After Steve
- How Apple Became a Trillion-Dollar Company and Lost its Soul
- De: Tripp Mickle
- Narrado por: Will Damron
- Duración: 14 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.
-
-
Disappointing & full of faked fiction
- De Peter Keller en 05-06-22
De: Tripp Mickle
-
Creative Selection
- Inside Apple's Design Process During the Golden Age of Steve Jobs
- De: Ken Kocienda
- Narrado por: Ken Kocienda
- Duración: 7 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.
-
-
Just the 20%
- De matthewolf en 09-20-18
De: Ken Kocienda
-
Insanely Simple
- The Obsession that Drives Apple's Success
- De: Ken Segall
- Narrado por: Ken Segall
- Duración: 7 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
-
-
The inner workings of Apple revealed
- De Stefan en 05-28-12
De: Ken Segall
-
Elon Musk
- De: Walter Isaacson
- Narrado por: Jeremy Bobb, Walter Isaacson
- Duración: 20 h y 39 m
- Versión completa
-
General
-
Narración:
-
Historia
When Elon Musk was a kid in South Africa, he was regularly beaten by bullies. One day a group pushed him down some concrete steps and kicked him until his face was a swollen ball of flesh. He was in the hospital for a week. But the physical scars were minor compared to the emotional ones inflicted by his father, an engineer, rogue, and charismatic fantasist.
-
-
megalomania on display
- De JP en 09-12-23
De: Walter Isaacson
-
Hidden Potential
- The Science of Achieving Greater Things
- De: Adam Grant
- Narrado por: Adam Grant, Maurice Ashley, R. A. Dickey, y otros
- Duración: 7 h y 21 m
- Versión completa
-
General
-
Narración:
-
Historia
We live in a world that’s obsessed with talent. We celebrate gifted students in school, natural athletes in sports, and child prodigies in music. But admiring people who start out with innate advantages leads us to overlook the distance we ourselves can travel. We underestimate the range of skills that we can learn and how good we can become. We can all improve at improving. And when opportunity doesn’t knock, there are ways to build a door.
-
-
Nope
- De Anna OConnor-McClure en 10-27-23
De: Adam Grant
-
Inside Apple
- How America's Most Admired - and Secretive - Company Really Works
- De: Adam Lashinsky
- Narrado por: Adam Lashinsky
- Duración: 6 h y 50 m
- Versión completa
-
General
-
Narración:
-
Historia
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
-
-
Maybe I'm a fanboy, but
- De Timothy A. Smith en 01-31-12
De: Adam Lashinsky
-
After Steve
- How Apple Became a Trillion-Dollar Company and Lost its Soul
- De: Tripp Mickle
- Narrado por: Will Damron
- Duración: 14 h y 42 m
- Versión completa
-
General
-
Narración:
-
Historia
Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.
-
-
Disappointing & full of faked fiction
- De Peter Keller en 05-06-22
De: Tripp Mickle
-
Creative Selection
- Inside Apple's Design Process During the Golden Age of Steve Jobs
- De: Ken Kocienda
- Narrado por: Ken Kocienda
- Duración: 7 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.
-
-
Just the 20%
- De matthewolf en 09-20-18
De: Ken Kocienda
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General
-
Narración:
-
Historia
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Same as Ever
- A Guide to What Never Changes
- De: Morgan Housel
- Narrado por: Chris Hill
- Duración: 5 h y 46 m
- Versión completa
-
General
-
Narración:
-
Historia
Every investment plan under the sun is, at best, an informed speculation of what may happen in the future, based on a systematic extrapolation from the known past. Same as Ever reverses the process, inviting us to identify the many things that never, ever change. With his usual elan, Morgan Housel presents a master class on optimizing risk, seizing opportunity, and living your best life. Through a sequence of engaging stories and pithy examples, he shows how we can use our newfound grasp of the unchanging to see around corners.
-
-
Beautifully Succinct Summary of Others Original Ideas
- De Mitch en 11-09-23
De: Morgan Housel
-
The Hard Thing About Hard Things
- Building a Business When There Are No Easy Answers
- De: Ben Horowitz
- Narrado por: Kevin Kenerly
- Duración: 7 h y 57 m
- Versión completa
-
General
-
Narración:
-
Historia
Ben Horowitz offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences.
-
-
For large company managers, not startups
- De Thomas en 03-18-14
De: Ben Horowitz
-
Tim Cook
- The Genius Who Took Apple to the Next Level
- De: Leander Kahney
- Narrado por: Jonathan Cowley
- Duración: 8 h y 56 m
- Versión completa
-
General
-
Narración:
-
Historia
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes - especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone". But seven years later, as journalist Leander Kahney reveals in this definitive audiobook, things at Apple couldn't be better.
-
-
Tim Cook's personal advertisement!
- De AFPE en 03-06-20
De: Leander Kahney
-
MCU
- The Reign of Marvel Studios
- De: Joanna Robinson, Dave Gonzales, Gavin Edwards
- Narrado por: Andrew Kishino, Joanna Robinson
- Duración: 16 h y 40 m
- Versión completa
-
General
-
Narración:
-
Historia
Marvel Entertainment was a moribund toymaker not even twenty years ago. Today, Marvel Studios is the dominant player both in Hollywood and in global pop culture. How did an upstart studio conquer the world? In MCU, beloved culture writers Joanna Robinson, Dave Gonzales, and Gavin Edwards draw on more than a hundred interviews with actors, producers, directors, and writers to present the definitive chronicle of Marvel Studios and its sole ongoing production, the Marvel Cinematic Universe.
-
-
Puff piece.
- De Habu1271 en 10-26-23
De: Joanna Robinson, y otros
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
-
General
-
Narración:
-
Historia
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
-
Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
-
Effortless
- Make It Easier to Do What Matters Most
- De: Greg McKeown
- Narrado por: Greg McKeown
- Duración: 6 h y 2 m
- Versión completa
-
General
-
Narración:
-
Historia
As high achievers, we’ve been conditioned to believe that the path to success is paved with relentless work. That if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. But lately, working hard is more exhausting than ever. And the more depleted we get, the more effort it takes to make progress. Stuck in an endless loop of “Zoom, eat, sleep, repeat”, we’re often working twice as hard to achieve half as much.
-
-
Laced with mistakes!
- De LEE en 04-28-21
De: Greg McKeown
-
The Second Coming of Steve Jobs
- De: Alan Deutschman
- Narrado por: Charles Stransky
- Duración: 7 h y 53 m
- Versión completa
-
General
-
Narración:
-
Historia
From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.
-
-
The Magic and Mayhem Behind the Icon
- De Adam en 01-06-03
De: Alan Deutschman
-
The Algebra of Happiness
- Notes on the Pursuit of Success, Love, and Meaning
- De: Scott Galloway
- Narrado por: Scott Galloway
- Duración: 3 h y 35 m
- Versión completa
-
General
-
Narración:
-
Historia
Scott Galloway teaches brand strategy at NYU's Stern School of Business, but his most popular lectures deal with life strategy, not business. The Algebra of Happiness: Notes on the Pursuit of Success, Love, and Meaning draws on Professor Galloway's mix of anecdotes and no-BS insight to share hard-won wisdom about life's challenges, along with poignant personal stories.
-
-
Too bland and unmotivational for my taste.
- De tloco6 en 06-23-19
De: Scott Galloway
-
AI Superpowers
- China, Silicon Valley, and the New World Order
- De: Kai-Fu Lee
- Narrado por: Mikael Naramore
- Duración: 9 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.
-
-
Compelled to listen at 2x speed
- De LEE en 09-26-18
De: Kai-Fu Lee
-
The Innovators
- How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution
- De: Walter Isaacson
- Narrado por: Dennis Boutsikaris
- Duración: 17 h y 28 m
- Versión completa
-
General
-
Narración:
-
Historia
Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?
-
-
A History of the Ancient Geeks
- De Mark en 10-21-14
De: Walter Isaacson
-
The Founders
- The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley
- De: Jimmy Soni
- Narrado por: Jonathan Todd Ross
- Duración: 18 h y 25 m
- Versión completa
-
General
-
Narración:
-
Historia
Today, PayPal’s founders and earliest employees are considered the technology industry’s most powerful network. Since leaving PayPal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. As a group, they have driven 21st-century innovation and entrepreneurship. Their names stir passions; they’re as controversial as they are admired.
-
-
Wonderful, Engaging & Insightful
- De Ismael Becerra en 02-26-22
De: Jimmy Soni
Reseñas de la Crítica
“Steve Jobs’s favorite communicator has created a must-read manual for anyone interested in simplifying their way to success. Ken Segall gathers the best advice from industries and leaders around the globe, and combines it with his own experience on a rocket ride with Apple from life support to world domination.” (Steve Hayden, vice chairman, Ogilvy & Mather (Retired))
“Ken Segall shows how simplicity in a product requires simplicity as embodied in the company that makes the product. He explains, with countless examples, that when a company's mission, vision, and values embrace simplicity, the result is a successful company that can produce higher quality outcomes with less bureaucracy and mediocrity." (John Maeda, partner, Kleiner Perkins Caufield & Byers and author of The Laws of Simplicity)
"How do you appeal to customers when the competition can do virtually the same job? Having the right answer to this question is a matter of brand life or death. Fortunately for us, Segall's practical book gives us exactly the insights we need to succeed in a complicated world." (Nir Eyal, author of Hooked)
Lo que los oyentes dicen sobre Think Simple
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total
-
Ejecución
-
Historia
- Kavan Burke
- 06-22-22
What a disgusting voice!!!
I stopped listening to this book many times because of the horrible voice of the narrator. Great book, but it's impossible to finish. Please change the narrator.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Francesco
- 01-05-22
Bellissimo libro
Semplice, diretto e con consigli applicabili per tutti, sicuramente un libro che può migliorare la maniera di lavorare ed approcciarsi a qualsiasi "impresa" si voglia portare avanti
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Richa Rai
- 06-16-16
Great book!
loved it. the power of simplicity that my team invests time and effort in is corroborated by the examples of great people and their stories in this book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total
-
Ejecución
-
Historia
- Lainee B. Engel
- 02-04-21
Good
Not as good as the first one. But it’s still worth a read if you have the time.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Jess
- 09-21-16
Should be titled Think Apple
I love the concept of this book; however, the narrative became repetitive and filled with platitudes. I also found the singular emphasis on leadership isolating. I did find the author knowledgeable but didn't find anything particularly outside the realm of common sense. The stories were interesting, if not particularly helpful.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Biggen
- 11-22-16
Decent
there were many times during the book that I felt like I was listening to an advertisement for Apple, versus an objective look at simplicity.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Ray Junior
- 08-17-17
Absolutely incredible! Should be required reading…
Anyone who owns a business, runs a business, manages a business, runs or manages a team of any kind needs to read or listen to this book.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total
-
Ejecución
-
Historia
- Kindle Customer
- 02-23-17
simply great
g r e a t s i m p l e . . . .
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- Tyson Quick
- 09-09-16
Almost no substantial information
This book has very little meaningful information. It can be summed up in the simple quote "Keep it simple stupid".
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total
-
Ejecución
-
Historia
- charles r cook
- 06-20-16
What hokem, no science
Don't by this book. the simplest anecdotal view of BUSINESS shtick. no intellect, no value. no damn good.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña