The Four Steps to the Epiphany
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The Four Steps to the Epiphany
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Narrado por:
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Graham Rowat
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De:
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Steve Blank
The Four Steps to the Epiphany launched the lean start-up approach to new ventures. It was the first book to offer that start-ups are not smaller versions of large companies and that new ventures are different than existing ones. Start-ups search for business models while existing companies execute them.
The book offers the practical and proven four-step customer development process for search and offers insight into what makes some start-ups successful and leaves others selling off their furniture.
Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, and testing your assumptions are all explained in this book.
Packed with concrete examples of what to do, how to do it, and when to do it, the book will leave you with new skills to organize sales, marketing, and your business for success.
If your organization is starting a new venture and you're thinking how to successfully organize sales, marketing, and business development, you need The Four Steps to the Epiphany. A must-listen for anyone starting something new.
©2020 Steve Blank. (P)2020 Gildan MediaListeners also enjoyed...
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Lives up to the hype
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Must read for startups
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Great way to understand how a company succed
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A must read for all entrepreneurs!
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Piercing Narrator
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Now, the thing is, all the basic ideas of "The Lean Startup" were already detailed in this book years before; why then was "The Lean Startup" needed? Because of the awkward way this book was constructed. In "The Lean Startup", Ries generally describes an idea and then tells several stories of how this basic idea was implemented in different instances. IMHO, this is a great way to ignite learning and thinking with intelligent and experienced people. On the contrary, this book is built mostly as a set of to-do lists explaining exactly how to implement those same ideas in every possible instance (sort of an algorithm). Only a small part of the book is real-life examples. And, a to-do list is not very interesting, it is not thought-provoking or creativity-igniting.
Hence, if you already read "The Lean Startup" and would like to somewhat complete your view of the theory, this book would be of great help. If you didn't, I suggest reading "The Lean Startup" first.
Lean Startup - the unpolished version
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A decent business book ruined by a cartoonish reading
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