In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

The Compound Effect contains the essence of what every super achiever needs to know, practice, and master to obtain extraordinary success. Inside you will hear strategies on how to win-every time; eradicating the bad habits that are derailing your progress; painlessly installing the few key disciplines required for major breakthroughs; the real, lasting keys to gaining and sustaining motivation; capturing the elusive, awesome force of momentum; and the acceleration secrets of superachievers.

When recruiting is focused only on company value propositions and promises of being just a bit better, they fail to inspire. Why? People are attracted to people--not companies. At 4C Recruiting, we have coached and consulted some of the biggest companies to help their recruiting leaders (anyone who not only leads a team but recruits to it) become more effective at building their personal leadership brand and recruiting top talent. We are experts in the digital world, and know the power that it has to connect people and humanize leaders.

Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Recruiters and recruiting firm owners are overwhelmed, frustrated with their clients, candidates, and by completely unpredictable revenue. Most training simply puts recruiters in more overwhelm with marginal results. It’s possible to go from annoying vendor to trusted adviser, from rollercoaster revenue to predictable income, and from total overwhelm to clarity. It’s possible to build a recruiting business that runs without you there!