In Aristotle's Rhetoric, the philosopher identifies rhetoric as one of the three key elements of philosophy, along with logic and dialectic. According to Aristotle, logic is concerned with reasoning to reach scientific certainty while dialectic and rhetoric - because they are concerned with probability - are the branches of philosophy best suited to human affairs. Rhetoric is a tool for practical debate, a means for persuading a general audience to resolve practical issues using probable knowledge.

Originally published in 1940, this book is a rare phenomenon, a living classic that introduces and elucidates the various levels of reading and how to achieve them - from elementary reading, through systematic skimming and inspectional reading, to speed reading. Audiences will learn when and how to “judge a book by its cover,” and also how to X-ray it, read critically, and extract the author’s message from the text.

David M. Potter's Pulitzer Prize-winning The Impending Crisis is the definitive history of antebellum America. Potter's sweeping epic masterfully charts the chaotic forces that climaxed with the outbreak of the Civil War: westward expansion, the divisive issue of slavery, the Dred Scott decision, John Brown's uprising, the ascension of Abraham Lincoln, and the drama of Southern secession.

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Poetics and Rhetoric are the two major works by Aristotle which, after more than 2,000 years, remain key behavioural handbooks for anyone interested in story, performance, presentation and indeed psychology. The continuing influence of Poetics, for example, is readily discernible even among the scriptwriters of Hollywood!

Plenty of books dwell on the faults in our decision-making or offer advice on how to make better choices. The Elements of Choice goes one step further and explains how we can design better end-to-end decision-making processes. Going well beyond the familiar concepts of nudges and defaults, Eric J. Johnson offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which decisions are made.

The time-tested secrets taught in this book include Cicero's three-step strategy for moving an audience to action and Honest Abe's Shameless Trick for lowering an audience's expectations. And it's also replete with contemporary techniques such as politicians' use of code language to appeal to specific groups and an eye-opening assortment of persuasive tricks, including Stalin's Timing Secret and the Yoda Technique. Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments, this audiobook is for you.

It was supposed to be a moment of great optimism, a cause for jubilation. The Congo was at last being set free from Belgium—one of seventeen countries to gain independence in 1960 from ruling European powers. At the helm as prime minister was charismatic nationalist Patrice Lumumba. Just days after the handover, however, the Congo’s new army mutinied, Belgian forces intervened, and Lumumba turned to the United Nations for help in saving his newborn nation from what the press was already calling “the Congo crisis.”

In an incisive, thorough analysis of the current international situation, Noam Chomsky argues that the United States, through its military-first policies and its unstinting devotion to maintaining a world-spanning empire, is both risking catastrophe and wrecking the global commons.

This expanded audio collection presents William Zinsser's On Writing Well, the classic teaching book that has sold more than 1 million copies, together with a new 90-minute section that tells you how to write a memoir.

A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity - all we need is less irrationality. Simple, clear, and always surprising, this indispensable audiobook will change the way you think and transform your decision making - at work, at home, every day.

For the first time in history, we have instantaneous access to the world’s knowledge. There has never been a better time to learn, to contribute, and to improve ourselves. Yet, rather than feeling empowered, we are often left feeling overwhelmed by this constant influx of information. The very knowledge that was supposed to set us free has instead led to the paralyzing stress of believing we’ll never know or remember enough. Now, this eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

MSNBC’s Mehdi Hasan isn’t one to avoid arguments. He relishes them as the lifeblood of democracy and the only surefire way to establish the truth. Arguments help us solve problems, uncover new ideas we might not have considered, and nudge our disagreements toward mutual understanding. A good argument, made in good faith, has intrinsic value—and can also simply be fun.

For as long as we’ve studied human cognition, we’ve believed that our senses give us direct access to the world. What we see is what’s really there—or so the thinking goes. But new discoveries in neuroscience and psychology have turned this assumption on its head. What if rather than perceiving reality passively, your mind actively predicts it?

Want to get a taste of the entirety of human history in a single book? With World History for Dummies, you'll get an overview of the history of, well, everything, from the Neanderthal experience to the latest historical developments of the twenty-first century. Re-live history from your armchair as you ride into battle alongside Roman generals, prepare Egyptian pharaohs for the afterlife, and learn from the great Greek poets and philosophers. It's the perfect gift for the lifelong learner who wants to brush up on their world history knowledge.