The “Shed 30% Body Fat in 12 Weeks” will help you to drop LBS and lower your body fat percentage by following a 12-week diet and exercise routine that helps you develop new habits and shape a mindset for success.

It may seem difficult to lose weight and keep it off, but ask yourself if you have followed a plan or did you randomly approach each day. You need to first have a general understanding of nutrition, fitness routines, and the importance of setting realistic goals. This book was designed to help males seeking to lower their body fat percentage from 30% by following a 12 week diet and fitness routine as a first step to lifelong change. The book outlines a proven and simple to follow meal plan based on eating real foods that include a balanced diet of protein, carbohydrates, and fats; we help you to shape a mindset focused on adapting to a longer-term goal of 12 weeks instead of the anxiety of daily obsession; and the program encourages the development of losing LBS while maintaining lean muscle.

The book will help men between 35 to 55 years of age having the personal goal to lower their body fat percentage from 30% to have the fundamentals to progressively improve their fitness and nutrition habits. You may be able to imagine your transformation but you need to deliberately take control and direct your motivation to be consistent and methodical in your approach. The hard truth is that there is no quick fix and the change starts with you – and we’re here to help!

Whether you are motivated by a New Year's resolution, an upcoming family gathering, or simply to be your best then give the 12 week program a try.

If you have already made the decision to change then let’s get started with preparing for week 1 of your next 12 weeks.

-- “Efforts and courage are not enough without purpose and direction” - John F. Kennedy