The bestselling author of HAPPY (and other ridiculous aspirations) and UNMASKED explains the joy of being selfish and the practical side of self-love.

Hello dear reader! Thank you for picking up this book. Was it the cover that piqued your interest? That luscious hair of mine streaming out behind me in the cover photo?

Or … was it the title? But why? Because after all, who really wants to be *selfish*? Being called selfish is hurtful. It implies that you’re too demanding, inconsiderate of others' needs, that you fail to put your family /friends /partner /colleagues first. It states that you’re taking up too much space.

We – women – are told by our parents, our siblings, our friends, our teachers, our colleagues and society – that we must be unselfish. Think of others at all times. Be selfless.

But what if doing that is a cause of resentment, burnout, frustration, family disharmony, and a lack of fulfilment?

What if there’s another way to look at selfish ...?

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In this book, through stories of her life and her own research and investigations, in her inimitable, irreverent voice, Turia examines how we can reclaim our leisure time, our bodies, our autonomy, how we can self-care while caring for others, if we allow ourselves to be selfish.