
Present Shock
When Everything Happens Now
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Narrado por:
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Kevin T. Collins
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De:
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Douglas Rushkoff
"If the end of the twentieth century can be characterized by futurism, the twenty-first can be defined by presentism."
This is the moment we’ve been waiting for, explains award-winning media theorist Douglas Rushkoff, but we don’t seem to have any time in which to live it. Instead we remain poised and frozen, overwhelmed by an always-on, live-streamed reality that our human bodies and minds can never truly inhabit. And our failure to do so has had wide-ranging effects on every aspect of our lives.
People spent the twentieth century obsessed with the future. We created technologies that would help connect us faster, gather news, map the planet, compile knowledge, and connect with anyone, at any time. We strove for an instantaneous network where time and space could be compressed. Well, the future’s arrived. We live in a continuous now enabled by Twitter, email, and a so-called real-time technological shift.
Yet this “now” is an elusive goal that we can never quite reach. And the dissonance between our digital selves and our analog bodies has thrown us into a new state of anxiety: present shock. Rushkoff weaves together seemingly disparate events and trends into a rich, nuanced portrait of how life in the eternal present has affected our biology, behavior, politics, and culture. He explains how the rise of zombie apocalypse fiction signals our intense desire for an ending; how the Tea Party and Occupy Wall Street form two sides of the same post-narrative coin; how corporate investing in the future has been replaced by futile efforts to game the stock market in real time; why social networks make people anxious and email can feel like an assault. He examines how the tragedy of 9/11 disconnected an entire generation from a sense of history, and delves into why conspiracy theories actually comfort us.
As both individuals and communities, we have a choice. We can struggle through the onslaught of information and play an eternal game of catch-up. Or we can choose to live in the present: favor eye contact over texting; quality over speed; and human quirks over digital perfection. Rushkoff offers hope for anyone seeking to transcend the false now.
Absorbing and thought-provoking, Present Shock is a wide-ranging, deep thought meditation on what it means to be human in real time.
©2013 Douglas Rushkoff (P)2013 Audible Inc.Listeners also enjoyed...




















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Read it.
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Rushkoff is as close to a modern day seer as it gets
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An epic book, makes your mund spin
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The narrator sounds like a robot
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Would you say that listening to this book was time well-spent? Why or why not?
Like Rushkoff's other books, there are a lot of thought-provoking ideas. Unfortunately, a lot are re-hashed from other books.Would you be willing to try another book from Douglas Rushkoff? Why or why not?
Yes. I enjoy his insight.What didn’t you like about Kevin T. Collins’s performance?
It seemed like he was imitating Rushkoff's voice- it didn't seem like he was paying attention to what he was reading.If this book were a movie would you go see it?
sureAny additional comments?
The buzzword "iterate" was used so much it made me want to slam my head into a wall.Not Rushkoff's Best
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this should be required reading for all humans
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It gives an explanation for why I feel constantly exhausted trying to keep up with the "always-on" world. Along with a possible explanation for somewhat nihilistic thoughts I have encountered over the past couple years. Parts definitely went over my head, but I find the topic interesting enough to have listened through twice.
Give it a shot and see if you can see examples of Present Shock in your own life.
Felt like one of the most important history lessons I missed
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Not even half as interesting as I anticipated
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Part of Rushkoff’s insight is based on the advent of the computer and how it affects education. Because history is at American’ fingertips, memory is not used to remember the past because the past is always present at the click of a mouse. Memory is only used to describe the present in real-time language, naturally acquired and innately available. The use of the brain becomes more focused on patterns of events in the now rather than relationship to a past or projection into a future. Past and future melt into the present. Rushkoff names the phenomena "Present Shock". When something happens, it is already past; history is irrelevant. The future takes care of itself by becoming today. All time is compressed into now. Everything is everything because the mind conflates events of now as a construct of a mind-patterned reality, the only perceived reality.
Rushkoff opines loss of interest in understanding the past and future by noting that writing a book is unlikely to be read by many. It does not have immediacy, immediacy demanded of by the click generation. As Alexander Pope, an 18th century poet, said, “Hope springs eternal…” Here is a book review that hopes Rushkoff is right; that the click generation will widen its field of vision to include a future. Ironically, Rushkoff’s and Pope’s hope are based on a matter of time.
PRESENT SHOCK
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Would you ever listen to anything by Douglas Rushkoff again?
hmm...... I don't think so.Would you be willing to try another one of Kevin T. Collins’s performances?
His performances was fine but not great.If you could play editor, what scene or scenes would you have cut from Present Shock?
The second half of it.Any additional comments?
No it does not deserve your timePresent Shock: When A Book Is Bad
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