A Founder’s Conversation with a Fractional CFO distills William McNarland’s 25 years in private equity and valuation into a founder-friendly series presented as direct Q&A. Each concise chapter opens with a single question he has fielded thousands of times from real founders, whether it is how to interpret unit economics, when to refresh a valuation, or what investors expect in a data room, and then delivers a practical answer you can apply in minutes. The format let's busy leaders jump straight to the topic that keeps them up at night without wading through theory, while the cumulative arc builds a solid grasp of finance that turns board meetings from stressful to strategic. Clear language, concrete examples, and a focus on decision costs over jargon make the series a reliable desk reference whenever cash, capital, or control comes into play.

In this volume, founders will learn how to craft a Pitch Deck that directly addresses investors’ critical questions, quickly demonstrating market size, traction, and financial discipline. Each Q&A chapter tackles common challenges, such as “How detailed should the use of proceeds be in a Pitch Deck?”, enabling readers to jump straight to actionable solutions. Founders will gain practical insights into clearly defining market opportunities, presenting credible unit economics, structuring a coherent capitalization table, and effectively managing investor expectations through disciplined follow-up materials. By mastering these skills, founders will improve their ability to raise capital efficiently, maintain tight control of cash, and lead more strategic board conversations, ultimately increasing investor confidence and company valuation.

A Founder’s Conversation with a Fractional CFO equips founders with the sharp financial tools needed to fund their vision, hit their goals, and run their companies with confidence.