NEW EDITION - MORE CONTENT, MORE CASE STUDIES, MORE TOP TIPS

It's not just for Brits

It's for anyone who wants to blow their own trumpet without sounding like an idiot.

Are you someone who wants to get ahead in your career or business? Perhaps you’re looking for a new job or want a promotion. Maybe you’re starting a business or want to grow your company. You might be going for interviews, pitching for a job or contract, getting new clients and keeping existing customers.

However you want to get on at work, people buy people, but what they're really buying is your personal brand.

Every single one of us has a personal brand (it’s what’s said when we’re not in the room) but the clever people are the ones who have taken the time to work out what that is. How? By using this book to follow a step-by-step process to not only create their brand but promote it too.

Do it yourself professional development

You’ll learn how to sell yourself in the office, out and about and online, covering subjects including:

• Language & Body language
• Emails & Telephone
• Meetings & Timekeeping
• Small talk & Elevator pitch
• Networking & Staying in touch
• CVs & Interivews
• Online profiles & LinkedIn
• Blogs & Newsletters

…and lots more!

So if you’re developing your leadership skills, want some management training, wish to learn about reputation management or fancy a bit of professional development, defining and promoting your personal brand now will pay dividends for the rest of your working life.

The added bonus

As well as gaining a clear definition of your personal brand and how to share it with your audiences, this book will also help you gain confidence. Because if you know with 100% certainty who and what you're selling, it makes sharing it with others a whole lot easier.

Walking the talk

Even though I’m a business of one (it’s just little old me) I’ve worked with major companies like HSBC, Tesco, NatWest, Boots, Deloitte, Santander, Asda, Vodafone, Bupa, ITV and Harrods. How? By using my own personal brand to raise my profile online and offline so that, when people search for a personal brand trainer, coach and keynote speaker, my name is on their list.

It’s worked for me so imagine what you could achieve when you learn how to sell Brand You.

Here’s what others say

As a review in Director magazine from the IoD said: Most Brits would admit that we aren’t the best when it comes to self-promotion compared to others across the world. This book offers a great solution to creating and promoting your personal brand while keeping your credentials intact.