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Laws of UX

Using Psychology to Design Better Products & Services

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Laws of UX

De: Jon Yablonski
Narrado por: Jason Leikam
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An understanding of psychology - specifically the psychology behind how users behave and interact with digital interfaces - is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

You’ll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles from psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts’ law, Jakob’s law, and Hick’s law
  • Ethical implications of using psychology in design
  • A framework for applying these principles
©2020 Jon Yablonski (P)2021 Upfront Books Exito Profesional Industrial y de Fabricación Ingeniería Programación Aprendizaje automático Ciencia de datos Product Design
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This was a delightful book. Some old ideas backed up by data and some new or forgotten principles with provided examples. Anyone in UX or UI design would enjoy this book and it provides many other avenues to explore.

Useful for anyone in UX

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a lot of content packed into a condensed format. adheres to the limited attention economy

short and sweet

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this is a great, clear overview of basic principles. I enjoyed that it was succinct and to the point. This book provides a strong foundation for good ux.

clear overview of some key ux principles

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Very clear and organized - very thorough.
I learned a lot of interesting facts and processes.

Very good read!

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interesting concepts and clear examples that could be easily transferable to any product. Sweet and short

Insightful ! great for beginners in this space

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Very useful intro to these psychological concepts as applied to UX. I'm a product manager, not a designer, but this book was very easy to follow. I particularly appreciate the high-level concept breakdowns at the beginning and end of each chapter. Very helpful for learning and retaining knowledge. Also appreciated the succinctness of a 3-hour run time. The narration served its purpose. No complaints.

Well structured

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Even having experience in the field, I found this guide super helpful in showcasing WHY we make certain design decisions. Beforehand I was following my intuition, but now I can back my decisions up with neuroscience. Will be buying the paper version to keep on my next for reference.

Perfect for new designers

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Informative excerpts, each chapter made ready for the reader to digest. Great for review and references as a Designer in UX.

Structure

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Quick reference to simple guidelines about elements that make the user experience important, relevant and needed

Interesting

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