
Hypocrisy, Shame and Responsibility
Dominating Discourses Book 21
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This twenty-first e-book in the Dominating Discourses series takes a look at cognitive dissonance and how to induce and eliminate it through hypocrisy induction, contrasting behavior against beliefs in order to guide someone to the position you desire.
You are then taught how to leverage negative appeals, such as those which highlight shame or loss. The emotional impact of the appeal is used to change behavior in those targeted.
You are shown how to frame responsibility in order to absolve yourself of blame, or place the necessity of corrective action upon another in order to persuade them to do what you want.
This book is another masterclass in persuasion and winning conversation from Kenrick Cleveland.