What makes a goofy meme about cereal beat a million-dollar Super Bowl ad? Why does one five-second video skyrocket into everyone’s group chats while a polished campaign barely gets a like? In Funny and True, Beck Whitley cracks open the psychology, storytelling, and science behind the content we can't help but share. This isn’t just a book—it’s your playbook for understanding what grabs attention, holds it, and spreads like wildfire.

Backed by neuroscience, real-world case studies, and interviews with meme-makers, marketers, and music producers, this book reveals the invisible forces behind virality. From the dopamine-fueled power of humor to the cultural glue of fandoms and the magic of the 15-second music hook, Funny and True gives you a front-row seat to how modern content works. You’ll learn how mirror neurons react to relatable posts, why memes feel like inside jokes with the world, and how even nostalgia becomes a viral tool when used right.

Whether you’re a creator trying to grow your following, a brand trying to break through the noise, a teacher looking to engage digital-native students, or just a curious scroller wondering “why is this trending?”, this book is your essential toolkit. With interactive frameworks like the FLOCK Code and the Three-Beat Relatability Test, you won’t just read about shareability—you’ll start creating it.

Funny and True is smart, entertaining, and designed to make you think differently about every post, meme, video, and comment thread. You’ll never scroll the same way again. Ready to go viral on purpose? Let’s do it.