You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

Naval Ravikant is an entrepreneur, philosopher, and investor who has captivated the world with his principles for building wealth and creating long-term happiness. The Almanack of Naval Ravikant is a collection of Naval’s wisdom and experience from the last 10 years, shared as a curation of his most insightful interviews and poignant reflections. This isn’t a how-to book, or a step-by-step gimmick. Instead, through Naval’s own words, you will learn how to walk your own unique path toward a happier, wealthier life.

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right. Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

You can live a fulfilling life. Maybe you're reading this because you're nervous you're not living your life in alignment with who you are, it's driving you a little bit mad, and you so desperately want to do something about it. You are not mad. I promise you. You are present. You have a vitality inside you and it's itching to express itself, if only you can get out of your way. And you're not alone -- most of us get mentally trapped, weighed down by childhood and societal programming. Getting out of your way means venturing into the unknown. But this isn't enough. Instead, you need a map, ...

How to Speak Effectively is like a field-tested guide to the battlefield of social interactions. There is no fluff, and it dives directly into tips you can apply on a daily basis, that are realistic and non-theoretical. The truth is, there are a metric ton of small signals that determine whether or not people will want to engage with you. But how many of them do you know? This book will take you into the intricacies of conversation and show you how to clearly communicate, speak with influence, and always be heard.

You are a mind reader, born with an extraordinary ability to understand what others think, feel, believe, want, and know. It's a sixth sense you use every day, in every personal and professional relationship you have. At its best, this ability allows you to achieve the most important goal in almost any life: connecting, deeply and intimately and honestly, to other human beings. At its worst, it is a source of misunderstanding and unnecessary conflict, leading to damaged relationships and broken dreams. How good are you at knowing the minds of others?

The Man Who Quit Money is an account of how one man learned to live, sanely and happily, without earning, receiving, or spending a single cent. Suelo doesn't pay taxes, or accept food stamps or welfare. He lives in caves in the Utah canyonlands, forages wild foods and gourmet discards. He no longer even carries an I.D. Yet he manages to amply fulfill not only the basic human needs - for shelter, food, and warmth - but, to an enviable degree, the universal desires for companionship, purpose, and spiritual engagement.

In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.

Life is unpredictable and full of things we can’t control. The only thing we can truly have power over is our attitude. We don’t always have a choice in what happens to us, but we always get to choose how we respond.

When The Power of Kindness first appeared in 2006 it thrilled and challenged listeners with one audacious promise: Your acts of generosity and decency are the secret to a fuller, more satisfying life. Kindness is not some squishy virtue but the very key to your own happiness. With nearly 125,000 copies sold, we're celebrating the book's tenth anniversary with this new edition, featuring a complete new chapter by Piero Ferrucci on the theme of "Harmlessness", which joins his other chapters on virtues such as "Honesty", "Warmth", and "Loyalty".

You might be in a negative spiral, productively or psychologically, stuck thinking you’re just not good enough, you’ll never get ahead, and the world is unfair. Or perhaps you feel pretty good about your attitude, but you know there’s always room for improvement, and you’re curious about what you can tweak to do better. Whatever your current position, you have the opportunity to take agency at work and in life. You can actively improve your situation because it all comes down to attitude, and your attitude is not set in stone.

Meet Frankie: fifty, divorced and getting back on the horse. After leaving Twatface – her husband of twenty years – she's starting again from scratch. And when her son also flees the nest for university, Frankie decides it’s time to throw herself back into the dating game with a vengeance. On best friend Bel's recommendation, Frankie signs up to two dating apps: one for love, another for casual hook-ups. However, as she navigates this new frontier of catfishing, kittenfishing, DILFs, GILFs and everything in between, she realises the whole dating thing has changed quite a bit.

Every day, tens of thousands of Google employees, from executives to interns, rely on Laura Mae Martin’s tips and best practices for how to make the most of their time. Now, with Uptime, Laura brings her unique approach to productivity and well-being to anyone who wants to be more effective and experience “calm accomplishment,” whether at work, at school, or in their own personal lives.

For parents who are concerned that their child is pulling away, following poor role models, or making choices that will lead to pain and difficulty, Mike Berry has good news: It's not too late. He offers parents six keys to maximizing and leveraging their influence to help their children through these difficult years and develop a relationship with them that can weather any storm.

This is a book that is geared toward helping you become a person of value. Success is not merely pursued, it is attracted. This book covers a range of topics, from setting goals to psychology. The book also includes topics such as faith, mentality, and spirituality. This book is the only book of its kind that covers a wide array of chapters, but are all aligned to help you to ensure that your stock keeps rising!

You need to exhibit self-discipline 365 days in a year. What if you had a companion who would remind you daily to stay disciplined and persevere, even when the going gets tough? 365 Days With Self-Discipline is a practical guidebook for embracing self-discipline in your life. You'll learn how to do this through 365 brief, daily insights from the world's brightest minds, commented upon by best-selling personal development author Martin Meadows.