Dim Sum Strategy
Bite-Sized Tools to Build Stronger Brands
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Dim Sum Strategy
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Narrado por:
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Peter Wilken
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De:
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Peter Wilken
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In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers.
Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood.
Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Peter Wilken (P)2024 Post Hypnotic Press Inc.Branding Masterclass
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The author's narration is great. He has a friendly voice and great delivery. He sounds authentic. And he is! As you can see in the description, Peter Wilken has over 30 years of experience working with some of the world's largest brands. And it shows. This book is full of wisdom and entertaining anecdotes.
Before listening to this book, I thought of branding as being about a good logo and consistent design elements, that sort of thing. How wrong I was! Peter's book taught me so much more about what branding really is and how it needs to reflect the core (or DNA) of the company and be supported by the whole company. If businesses (large or small) follow this advice, they will not only improve their branding, but improve their business!
Plus, Peter has a gift when it comes to relating his ideas. He would have made a great teacher. The way he explained his ideas and the structure of this book made it very accessible. I felt encouraged, not overwhelmed, and was left with the feeling that even I could manage to brand like a pro!
In short, this is a MUST listen for anyone who needs to know about branding. Whether you're a solopreneur (or, say, a self-published author) or the head of a large advertising firm or marketing department, or even a CEO, this book has something for you.
Fabulous Book! Branding Made Accessible!
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