Digital Metrics Playbook Audiolibro Por Enrique Quevedo, Daniel Besquin, Michelle Read arte de portada

Digital Metrics Playbook

Measuring Your Online Branding Strategies

 Muestra de Voz Virtual
OFERTA POR TIEMPO LIMITADO

3 meses gratis
Prueba por $0.00
La oferta termina el 31 de julio, 2025 a las 11:59PM PT.
Elige 1 audiolibro al mes de nuestra colección inigualable.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95/mes después de 3 meses. Cancela en cualquier momento.

Digital Metrics Playbook

De: Enrique Quevedo, Daniel Besquin, Michelle Read
Narrado por: Virtual Voice
Prueba por $0.00

$0.00/mes despues de 3 meses. La oferta termina el 31 de julio, 2025 a las 11:59PM PT. Cancela en cualquier momento.

Compra ahora por $6.99

Compra ahora por $6.99

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar
Background images

Este título utiliza narración de voz virtual

Voz Virtual es una narración generada por computadora para audiolibros..

Acerca de esta escucha

 Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences. The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability. It guides you on a step by step through the five stages of the framework: 1. Expose your brand. 2. Attract people to your brand territory. 3. Engage providing valuable experiences. 4. Retain attention over the long term. 5. Influence perception, intent or behavior. We also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty. Comercio Electrónico Marketing y Ventas Publicidad
Todavía no hay opiniones