Telling a story is an art in itself, and the storyteller has more responsibility when the story is about a brand. Describing your brand through a story does not sound like an easy task, but it will be if you know the right techniques. Consumers want to be more than the person who buys your product and pays you money, they want to understand you better and become a part of your tribe. To make that happen, you have to tell them a heart-warming story about why they should choose you and why you are not just another option in a sea of products.

This book will take you on a journey of self-discovery and an exploration of the needs of your customers through simple yet effective comparisons, so to make this book easy to understand and accessible to everyone, even for the ones approaching marketing for the very first time!

If you are someone about to open your own business, you have found yourself the right book.

In this guide you will find out:

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• How to tell an interesting story and make your brand stand apart
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• Methods to creating a loyal customer base
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• How to find a niche market
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• Why neuromarketing is the best thing to happen to us
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• How to understand your customer needs
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• Why your website will determine the ultimate success of your company
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Every marketing strategy has a story at its core; you have to identify that and act upon it. This book will let you know that a good brand story connects all the dots in the marketing canvas and leads you towards your “happily ever after.”

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