
Branding That Means Business
How to Build Enduring Bonds Between Brands, Consumers and Markets
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Narrado por:
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Stephanie Cannon
A revelatory guide on how to build, sustain and grow a brand.
A brand is either beloved, or it’s noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn’t the first to come to mind, they’ll click that button and it’ll be delivered by someone else.
So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors’ experience and business literature as well as psychology, sociology, and even anthropology to show listeners that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Listeners will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it.
©2022 Matt Johnson and Tessa G Misiaszek, PhD (P)2022 PublicAffairsListeners also enjoyed...




















Reseñas de la Crítica
Great book on brandg in the modern world
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While I feel there are pieces of sound advice like branding on identity, the author could have packed more power into their punches and really given the reader a lot more substance. Though it does go deep in some areas
On another note, while a few political and personal opinions would be fine… it’s a branding book. It’s ok to believe something, but naturally I don’t want to hear your general stance on things.
Overall a good book with a good narrator, good information. Intellectual even. Just know the book could have been a bit more meaty in some parts. Enjoyed it
Really good, but needs more substance
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