“Brian Sooy is a truly impactful marketer in the trades, transforming messy marketing challenges into clear, winning strategies with his sharp insights.” – Rick Brown & Carole Lawson, Founding Partners, MarketStorm.ai

You’re building an independent home service company that holds its own against well-funded, PR-backed competitors. In a hyper-competitive market, you’re forced to compete on price instead of reputation for your brand.

Are you tired of being overlooked, competing on price alone, or wondering why your quality work doesn’t translate into the reputation you deserve? Blue-Collar Branding provides owners, leaders, and teams in the trades with a system to elevate their presence in a crowded local market, without incurring a significant expense.

Branding expert and home services marketing director Brian Sooy reveals why the gap between the value you deliver and what customers perceive holds so many companies back. Through the proven CARE Framework, you will:

• Gain Clarity: Define your mission, values, and what makes your brand relevant.
• Create Alignment: Unite your team around a consistent customer experience at every touchpoint.
• Ensure Relevance: Position your company as the preferred local choice, not just another option.
• Deliver Experience: Turn signature moments into recommendations and referrals that attract new customers.

Packed with practical strategies and proven practices that you can implement in your daily operations, Blue-Collar Branding is your blueprint for earning loyalty, commanding premium pricing, and building a lasting reputation—one customer at a time.

Stop letting your best work go unnoticed. Start building the company your team deserves—and your customers will remember.