Better Brand Health Audiolibro Por Jenni Romaniuk arte de portada

Better Brand Health

Measures and Metrics for a How Brands Grow World

 Vista previa
OFERTA POR TIEMPO LIMITADO

3 meses gratis
Prueba por $0.00
La oferta termina el 31 de julio, 2025 a las 11:59PM PT.
Elige 1 audiolibro al mes de nuestra colección inigualable.
Escucha todo lo que quieras de entre miles de audiolibros, Originals y podcasts incluidos.
Accede a ofertas y descuentos exclusivos.
Premium Plus se renueva automáticamente por $14.95/mes después de 3 meses. Cancela en cualquier momento.

Better Brand Health

De: Jenni Romaniuk
Narrado por: Cat Gould
Prueba por $0.00

$0.00/mes despues de 3 meses. La oferta termina el 31 de julio, 2025 a las 11:59PM PT. Cancela en cualquier momento.

Compra ahora por $17.19

Compra ahora por $17.19

Confirma la compra
la tarjeta con terminación
Cambiar método de pago
Al confirmar tu compra, aceptas las Condiciones de Uso de Audible y el Aviso de Privacidad de Amazon. Impuestos a cobrar según aplique.
Cancelar

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

Jenni has conducted R&D into brand health tracking for the past decade; much of this is published in a disparate range of academic marketing journals, and some of it is not published because it is more technical. Better Brand Health brings together that R&D with Jenni and the Ehrenberg-Bass Institute's background to help brand managers and researchers design an evidence based, useful brand health tracking research instrument and get the most out of the information to inform their recommendations and implications.

©2023 Jenni Romaniuk (P)2023 Ascent Audio Estimación y Planificación Estratégica Gestión y Liderazgo Marketing Marketing y Ventas Negocio Salud Administración
Todas las estrellas
Más relevante  
Beginning is ok but in the middle without pdf it is useless. There are too many tables and charts that are impossible to process without seeing them. I will try to return this book.

No pdf, too many tables and charts

Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.