Welcome back to the Suite Spark Podcast!

This episode is a goldmine for founders, operators, and leadership teams trying to scale without losing their sanity. Danielle McCormick (co-founder of Suite Solutions and a fractional COO/CPO) breaks down 6 key places where you're likely bleeding revenue—and what to do about it.

✨ What You'll Learn:

• The REAL reason your pricing may be killing your growth (and how to fix it)

• How to go up and down the value stream to unlock new customers

• Ways to use unused assets and legacy systems to generate cash

• Real stories of businesses that turned cost centers into new revenue

• The #1 shift to make your business acquisition-ready

• Why collaboration is the new currency (and how to use it)

Whether you're in defense tech, SaaS, services, or manufacturing, you're leaving money on the table, and this episode helps you get it back.

00:00 - Intro: Are you underperforming? 01:35 - Danielle explains “hidden revenue” 04:15 - Revenue Stream 1: Value-based pricing 07:32 - Revenue Stream 2: Tiered service models (up/down market) 10:08 - Revenue Stream 3: Strategic partnerships 12:47 - Revenue Stream 4: Unused assets = overlooked cash 16:04 - Revenue Stream 5: Internal data as product 18:28 - Revenue Stream 6: Cost savings + automation 21:05 - Collaboration as an exit strategy 24:02 - The “forest for the trees” founder trap 27:00 - Real example: Turn your lab into a revenue center 30:00 - Why being just 4% ahead is enough 33:14 - Danielle's final takeaway: “Everything is figureoutable” 34:10 - What's next on Suite Spark