What 20M Shopify Surveys Reveal About Attribution
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What 20M Shopify Surveys Reveal About Attribution
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Watch the video interview on YouTube: https://youtu.be/TMVqWfaddG8
Shopify store owners: what if one simple question could improve your ad spend, creative, and segmentation?
In this episode of The Unofficial Shopify Podcast, Matt Bahr, founder of Fairing, unpacks what 20 million post-purchase surveys taught him about attribution—and why most brands still get it wrong. Learn how to track what really works, identify new channels like AppLovin and CTV, and use surveys to improve more than just marketing.
In this episode, you’ll learn:
- Why last-click attribution is broken—and what to use instead
- The one survey question every brand should ask
- How Fairing’s data reveals the rise of AppLovin and CTV
- What zero-party data can do for your segmentation and CRO
- How top brands like Bombas and Thrive use surveys to drive action
Sponsors:
- Zipify
- Cleverific
- Viralsweep
Resources mentioned:
- Fairing
- Shopify App Listing
- LLM Benchmarks
- Matt Bahr on LinkedIn
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