Marketing That Works—And Why Most of It Doesn’t Kevin Outland

In this episode of Beyond the Mark, Joe Toma interviews Kevin Outland, founder of Pure Energy Advertising, who shares his journey in the advertising industry over the past 21 years. The conversation covers the evolution of advertising, the importance of building relationships with clients, and the role of networking in business growth. Kevin emphasizes the significance of reputation management and the impact of social media on marketing strategies. He also discusses how to create brand ambassadors through excellent service and the necessity of understanding client needs in a rapidly changing advertising landscape.

• Kevin Outland shares his journey in the advertising industry.
• The importance of building long-term relationships with clients.
• Networking is crucial for business growth and influence.
• Reputation management can significantly impact a business's success.
• Social media presence is essential for attracting new clients.
• Creating brand ambassadors is about delivering excellent service.
• Understanding client needs leads to better marketing strategies.
• AI is transforming the advertising landscape.
• Proximity plus time equals influence in networking.
• It's important to do what you say you're going to do.

00:00 Kevin Outland's Journey into Marketing

03:46 The Evolution of Advertising: From Traditional to Digital

06:30 Building a Client-Centric Agency: Relationships Over Transactions

09:25 Networking and Referrals: The Organic Growth Strategy

12:38 The Importance of Reputation Management

15:21 Staying Ahead in Marketing: Continuous Learning and Adaptation

18:30 Effective Advertising Strategies: Call to Action vs. Branding

22:04 Turning Clients into Brand Ambassadors

25:25 The Role of Social Media in Modern Marketing

28:11Advice for Small to Medium-Sized Businesses

30:58 Conclusion: The Future of Marketing and Client Relationships

44:14 Introduction to Marketing Insights

44:39 Building a Remarkable Brand

🌐 Website: getpureenergy.com
📞 Phone: 248-844-0086
🔗 LinkedIn: Pure Energy Advertising

🎙️ Host of Beyond the Mark
📧 Email: joe@logoclothingshop.com
🌐 Website: logoclothingshop.com
📱 Instagram: @logoclothingshop
💼 LinkedIn: Joe Toma

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🎧 Beyond the Mark is a podcast hosted by Joe Toma, helping business leaders, marketers, and entrepreneurs grow unforgettable brands through smart strategy, bold storytelling, and better swag.

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Thanks for listening—and remember: keep showing up, keep learning, and keep making your mark.