Ed Marsh on driving revenue growth with the right sales process for manufacturers
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Ed Marsh on driving revenue growth with the right sales process for manufacturers
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What a great bunch of know-how Ed Marsh, founder of Ed Marsh Consulting, brings us in this episode! He discusses the importance of revenue growth in manufacturing and emphasizes the need for a systematic approach similar to manufacturing's continuous improvement, focusing on integrated steps and prioritizing efficiency. Ed highlights the disparity between advanced manufacturing processes and outdated marketing and sales strategies. He stresses the importance of board directors understanding modern revenue growth methods and the role of AI and digital tools in enhancing sales processes. He also tackles the challenges of balancing private equity expectations with long-term business sustainability and the necessity for companies to adapt to changing customer.
Here are the details:
04:00 - Revenue Growth and Marketing Challenges
08:15 - Continuous Improvement in Revenue Growth
14:45 - The Role of Executives and Boards
21:45 - Private Equity and Family Businesses
27:30 - Changing Mindset from Internal to Customer Focus
There's a whole lot more, too! Check out the whole thing.