Stop Giving Your Customers Homework: Rethinking Success Plans with Dan Ennis
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Stop Giving Your Customers Homework: Rethinking Success Plans with Dan Ennis
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What if your customer feedback loop is actually making you miss the point?
In this episode, Dan Ennis joins Alyssa to unpack why “listening at scale” has become a crutch for B2B teams...and what’s really getting lost in translation.
From building customer-led programs at ServiceNow and SAP to advising startups on growth strategy, Dan shares why most organizations don’t have a listening problem - they have a thinking problem. If you’ve ever wondered why your voice-of-customer efforts feel like noise instead of insight, this one’s for you.
Key Takeaways:
- Listening at scale often turns into passive data collection—real insight comes from intentional analysis.
- AI and automation are great, but they can’t replace the nuance of human interpretation and shared context.
- Customer growth isn't about fixing what's broken—it's about designing better questions from the start.
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