Are you cultivating "true fans" or just collecting complainers? Join Andrew and Sean as they unravel the complex relationships between investors, consumers, true fans, and complainers, and how each group can make or break your business.

Ever wondered how to distinguish genuine supporters from those who might harm your community? We dive into Seth Godin’s intriguing email about "generous stans" versus "cranky fans" and explore the delicate balance of engaging with your audience as partners, not just consumers.

We also take a look at Blizzard Entertainment’s journey with World of Warcraft, illustrating the power of community feedback and adaptation. Plus, Andrew shares personal insights from involving fans in the development of his board game, Deliverance.

Tune in to discover how to foster a thriving fanbase that supports your mission and propels your brand to new heights!

Links to check out!

Seth's Blog 1,000 fans (which sort?) - https://seths.blog/2025/05/user-interaction-design-drives-outcomes/

20 Years of World of Warcraft Meeting Players Where They Are - Ion Hazzikostas, Blizzard- https://www.youtube.com/watch?v=8f223_Km7qc

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