In this episode, Brandon Fuchs, 'The Contractor Coach,' speaks with Chris Mackey from Blue Collar Marketing, a digital marketing agency specializing in websites for the trades and construction industries. Chris shares his journey in the industry, the importance of a strong digital presence, and key strategies for SEO. The conversation also dives into the impact of AI tools like ChatGPT on the future of marketing and website content. Additionally, Chris recounts a story of retrieving a stolen domain for a client, highlighting the importance of choosing the right agency for website development. The episode is packed with actionable insights for contractors looking to boost their online presence.

Chapters

• 00:00 Introduction and Guest Welcome
• 01:01 Chris's Background and Business Journey
• 03:55 The Importance of Digital Presence for Contractors
• 05:07 First Successful Projects and Niching Down
• 14:00 SEO Strategies for Contractors
• 19:36 Leveraging Social Media for SEO
• 25:10 The Future of Search with AI and ChatGPT
• 26:58 AI Trends and Search Engines
• 28:16 The Importance of Online Presence
• 30:10 Creating Custom GPTs and Business Ideas
• 30:49 Challenges in Education with AI
• 32:04 The Value of Authentic Marketing
• 33:22 Affordable Website Solutions for Contractors
• 36:00 Avoiding Scams and Bad Investments
• 39:45 Private Investigator for Domains
• 44:12 Final Thoughts and Contact Information

Connect with Chris Mackey:
Website: https://bluecollarmarketing.ca/
Instagram: https://www.instagram.com/bluecollarmarketing.ca/
LinkedIn: https://www.linkedin.com/company/blue-collar-marketing-ca/