
S2 E4: Inside Novotel: How Novotel & WWF Are Leading Ocean Innovation in Hospitality
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In this powerful kickoff to our Climate Change Action Series, Co:cubed sit down with Jean-Yves Mine, Global Brand President at Novotel (Accor Group) to unpack how the hospitality giant is turning the tide on ocean degradation. Through an innovative global partnership with WWF, Novotel is championing sustainable seafood, launching microplastic-filtering laundry tech, and inspiring the next generation with educational games for kids.
Recorded partly at the UN Ocean Conference, this episode dives deep into the Blue Economy, Ghost Gear recovery, and why ocean justice matters as much as ocean health. You’ll also hear from WWF France’s Blue Panda team and the 1000 Ocean Startups initiative, showcasing how startups, science, and global brands can work together to protect our seas. When you're ready, let's dive in! (no pun intended)
P.S. We're constantly looking for fresh perspectives on corporate-startup partnerships. If you're willing to share your experience, drop us a line at connect@cocubed.com. For more information about Co:cubed and what we do, visit www.cocubed.com or follow us on LinkedIn @cocubed and Tiktok @lifeatcocubed.
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