Episode Summary:

What would you give to hear your grandfather’s stories one more time? For Andrew James Allan Hall, that question turned into a business—and a mission.

In this heartfelt episode of Million Dollar Flip Flops, Rodric sits down with Andrew James Allan Hall, co-founder of No Story Lost, a company that turns family stories into beautifully bound books. They talk about legacy, launching businesses with soul, the hard exit of a nonprofit during COVID, and the difference between saying yes to everything vs. designing a life you actually want.

Whether you’re a coach, founder, nonprofit dreamer, or just someone who wants to capture your family’s story before it’s too late—this episode is a must-listen.

💡 Highlights & Takeaways:

• The emotional spark behind No Story Lost (and how to capture family stories without regret)
• Why Canada's "smartest person" couldn’t make the finals (hint: choreography)
• What really happened when COVID crushed Andrew’s first business
• How to gracefully shut down a nonprofit while preserving its mission
• The “Goal Stack” process Andrew uses to design each year with intention
• Why the best founders are also the best at saying no

🔥 Quote of the Episode:

“If you want a lifestyle, work for the government. If you love the pain and the grind—that’s entrepreneurship.”

— Andrew James Allan Hall

🔗 Guest Links:

• Legacy books: https://nostorylost.com
• Andrew’s personal book: To Die Gallantly (available via Blurb)
• Guest speaker + coaching inquiries: Reach Andrew via nostorylost.com

📍Timestamps:

01:40 – The origin story of No Story Lost

05:59 – How the business works (interviews, editing, photo integration)

07:50 – Andrew’s surprise appearance on Canada’s Smartest Person

09:34 – Why Andrew wrote To Die Gallantly

12:43 – The real work behind writing and editing a book

14:06 – His first business: launching and growing a national nonprofit

16:47 – When COVID broke the business and what came next

21:27 – Becoming a life coach and working with young entrepreneurs

26:03 – The “Goal Stack” Andrew uses every year

27:31 – Rodric’s morning mantra: “Am I moving the needle?”

30:27 – Final wisdom: record your parents, capture their stories now

Resources:

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