
EP317: When Clients Go Quiet: 5 Summer Strategies to Stay Booked
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In this high-energy episode, Janine shares five smart summer strategies to help freelance writers stay productive and motivated when client work slows down. From relationship-building to content creation, these tips will help you make the most of the season and set your business up for a strong fall rebound.
5 Summer Strategies to Stay Booked
- Reconnection Email
- Reach out to past clients with a warm check-in and availability update.
- Back to Basics Cold Pitching
- Pick 2–3 brands you admire and pitch them—especially those you use and love.
- Launch a Mini Content Project
- Create a lead magnet, mini course, or beta workshop using a low-cost setup before investing in premium platforms like Kajabi.
- Engage with LinkedIn Thematically
- Share summer-related, niche-specific content (e.g., seasonal wellness tips or behind-the-scenes routines).
- Weekly Personal Outreach Ritual
- Message one past client, one peer writer, and one new LinkedIn connection each week to build authentic relationships.
Weekly Action Challenge:
Send one casual, warm reconnection email to a past client before Friday.
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