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Andrés Herrero is a dynamic entrepreneur with over 25 years of experience in the healthcare and medical device industries. Andrés has founded his company “i 2 medi” ten years ago with the purpose to gain market access for innovative medical device companies in Latin America. Today the company has evolved from consultancy company to a full fledge medical device and health IT-distributor with its in house hard- and software service teams and regulatory services. i2medi is focused on cardiology as well as health IT solutions for hospitals and the group operates with affiliated companies in Brazil Colombia and Mexico, as well as in Germany to maintain close contact to its European clients. Andrés and i2medi
have a proven track record in achieving guideline acceptance with national clinical societies in LATAM for new technological innovations. By this means they are paving the way for innovations to private and public health insurance reimbursements.
Andres has also proven track record as Senior Executive in Biotronik, Abbot and caresyntax (former St. Jude Medical) driving business growth, managing key accounts, and overseeing global operations. He is an expert in sales, market access, marketing, and strategic planning with deep knowledge of the European and Latin American markets. His analytical skills and business acumen are supported by a Ph.D. in Biochemistry and an MBA.