“A huge catalyst for growth, a huge accelerant, a huge way to improve the business on every dimension is to be a more people-oriented company… The more you support people and the things they want to do with their lives outside of work, the more people are going to cherish the relationship with their employer, the more loyal they're going to be, the harder they're going to work. It becomes this symbiotic harmonious relationship that makes the employee's life better, it makes the business more successful... Stop looking at your employees as a resource that you need to extract as much value out of as possible.”

S04E07 of the Rethink Culture podcast shines the spotlight on Geoff Roberts, co-founder of Outseta, an all-in-one membership platform and a company that puts people first. In this episode, Geoff shares how Outseta’s unconventional approach to compensation, equity, and organizational structure is rooted in a deep commitment to people-centric values. He explains why every team member earns the same salary, chooses their own work schedule, and receives equity on equal terms, creating a culture of ownership and trust. Geoff also reflects on the importance of life profitability, encouraging leaders to consider how work enriches life beyond financial gain. Geoff makes a compelling case for rethinking traditional business norms in favour of cultures that prioritize autonomy, transparency, and personal growth.

📢 Do you want to build a high-performance culture? It all starts here: www.rethinkculture.co

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to discover:
• Why everyone at Outseta earns the same salary and equity terms.
• How flexible schedules, ranging from 1 to 5 days per week, support different lifestyles.
• Why all team members, including senior staff, handle customer support.
• Why Geoff believes in “life profitability” as a measure of success beyond financial metrics.
• How open finances and shared ownership guide company decisions.
• How quiet generosity and servant leadership shape the culture at Outseta.
• How investing in people’s lives outside of work builds deep loyalty and long-term commitment.

Further resources:
• Outseta’s Website: https://www.outseta.com
• Geoff Roberts on LinkedIn: https://www.linkedin.com/in/geoffrobertsmarketing/