Only 3% of B2B buyers actually want to talk to sales before trying your product. So why are most SaaS companies still structuring their entire go-to-market around that tiny minority?

Because they don't know how to execute it without destroying their current revenue.

It's time to flip the script.

In this episode, Wes breaks down the complete 7-part framework for transforming your business from sales-led to product-led, plus reveals why 85% of PLG transformations fail and how to avoid those fatal mistakes.

Key Highlights:

• 01:03: The PLG spectrum - It's not all-or-nothing
• 03:58: The compelling business case for PLG
• 11:28: Why 85% of PLG transformations fail (and how to avoid it)
• 14:15: 6 readiness questions before starting your transformation
• 20:46: Building a CFO-approved business case with real ROI calculations
• 27:29: The complete ProductLed System breakdown
• 29:16: 4 proven strategies to get started without disrupting sales
• 32:04: Boomi case study - How a $4B company made the switch

Stop leaving money on the table with outdated sales processes.

Use this battle-tested roadmap to unlock millions in hidden revenue while building a more efficient, scalable business that grows without you.

Resources:

📊 ProductLed ROI Calculator

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