Ep 42: Accidental Agency: How Referrals Sparked a Marketing Business , with Evgeniya Polikarpova Podcast Por arte de portada

Ep 42: Accidental Agency: How Referrals Sparked a Marketing Business , with Evgeniya Polikarpova

Ep 42: Accidental Agency: How Referrals Sparked a Marketing Business , with Evgeniya Polikarpova

Escúchala gratis

Ver detalles del espectáculo

Acerca de esta escucha

Key Takeaways

  • Evgenia’s agency journey started “by accident” through helping a friend with Facebook Ads, leading to word-of-mouth referrals.
  • Her background includes agency and corporate marketing roles, giving her a strong foundation in structured systems.
  • She emphasizes the importance of building internal systems early on, even for solo operators.
  • Referrals are powerful but unpredictable; building a repeatable sales process is critical for growth.
  • Airtable and Kanban systems are strong alternatives to expensive tools for project and content management.
  • Clarity on your Ideal Client Profile (ICP) is a must—trying to serve everyone ultimately serves no one.
  • Building relationships—not just pitching—is the most sustainable sales strategy.
  • Outreach automation via AI can backfire if it’s done poorly and without personalization.
  • One of her proudest wins was building a successful LinkedIn presence for a niche public policy consulting firm—driving engagement from the exact audience they wanted to attract.

Learn more about Evgeniya's agency here:
https://linktr.ee/raincitymarketing

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)
Todavía no hay opiniones