Data Pints #2: What Do You Do When a Beer Under Performs?
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Data Pints #2: What Do You Do When a Beer Under Performs?
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What do you do when the data shows you an underperforming beer but people love it? Bobby, Allison, Gary, and Joel discuss more data points from the brewery in part two of dissecting the data. Topics include more cider options, surprising data points, and 547 Day prep.
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TIMELINE
00:00 Data Pints #2!
01:15 The Challenge of Product Variety
01:33 Difficult Decisions: Killing Beloved Beers
02:24 Moving Beyond Audience Capture
03:27 Are We An IPA House?
04:37 Educating Customers on Beer Styles
06:12 Surprises and Disappointments in Sales
13:35 The Popularity of El Guapo
19:42 Planning for 547 Day 2025
22:16 Join the Patreon! Support us!
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CREDITS
Hosts:
Bobby Fleshman
Allison Fleshman
Joel Hermansan
Gary Ardnt
Music by Sarah Lynn Huss
Recorded & Produced by David Kalsow
Brought to you by McFleshman's Brewing Co