In this episode of Real Money Talks, I sit down with powerhouse fitness CEO Amy Thompson, who went from personal trainer to owning one of the world’s most influential fitness organizations: IDEA Health & Fitness Association.

With over 30 years in the fitness industry, Amy opens up about what it took to acquire and modernize a 43-year-old company, clean up a million contacts, rebuild its tech from the ground up, and position IDEA as a global leader serving over 300,000 fitness professionals.

We explore how IDEA drives multi-stream income through membership, events, and insurance offerings, all while supporting fitness pros with continuing education, business tools, and opportunities to grow their brands worldwide. If you’re in health, wellness, or fitness and want to learn how to scale your services or sponsor events like IDEA World, this episode is a must-listen.

Loral's Takeaways:

• Amy Thompson's Journey in Fitness (00:00)
• The Evolution of IDEA Health and Fitness Association (02:52)
• Challenges and Transformation of IDEA (05:39)
• Membership and Revenue Streams (09:07)
• Sponsorship and Collaboration Opportunities (15:27)
• Amy's Personal Ventures and Leadership (15:40)
• Insurance Services for Fitness Professionals (18:15)
• Final Thoughts and Invitation to IDEA World (22:31)

Meet Amy Thompson:

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Meet Loral Langemeier:

Loral Langemeier is a money expert, sought-after speaker, entrepreneurial thought leader, and best-selling author of five books.

Her goal: to change the conversations people have about money worldwide and empower people to become millionaires.

The CEO and Founder of Live Out Loud, Inc. – a multinational organization — Loral relentlessly and candidly shares her best advice without hesitation or apology. What sets her apart from other wealth experts is her innate ability to recognize and acknowledge the skills & talents of people, inspiring them to generate wealth.

She has created, nurtured, and perfected a 3-5 year strategy to make millions for the “Average Jill and Joe.” To date, she and her team have served thousands of individuals worldwide and created hundreds of millionaires through wealth-building education keynotes, workshops, products, events, programs, and coaching services.

Loral is truly dedicated to helping men and women, from all walks of life, to become millionaires AND be able to enjoy time with their families.

She is living proof that anyone can have the life of their dreams through hard work, persistence, and getting things done in the face of opposition. As a single mother of two children, she is redefining the possibility for women to have it all and raise their children in an entrepreneurial and financially literate environment.

Links and Resources:

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Loral on YouTube: https://www.youtube.com/user/lorallive/videos

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