E110: The Role of Sales Enablement in ABM and Outbound
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E110: The Role of Sales Enablement in ABM and Outbound
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In this episode of B2B Marketing Futures, we explore the evolving role of sales enablement in driving successful ABM and outbound strategies. Arshkrit Chowdhury (Fivetran), and Ismath Mohideen (LogicMonitor) join us for a candid conversation on how product marketing can empower sales with the right insights, content, and tools to reach high-value accounts.
We unpack:
•How sales enablement supports persona prioritization and message consistency in outbound
•The collaboration between marketing and sales to align touchpoints across email, ads, and content
•Tools and tactics that drive impact—content hubs, feedback loops, AI personalization, and more
•How leading teams measure enablement success through pipeline influence, engagement, and win rates
From refining ICPs and enabling co-sell motions to adapting messaging for new buying centers, this episode offers actionable insights for marketers and sales leaders navigating complex go-to-market strategies.
Whether you’re refining your outbound playbook or scaling ABM programs, this episode will leave you with fresh ideas and proven tactics to bring into your next campaign.
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