Andrew Siegwart explores the current state of tourism through a conversation with William Schatten and Alex Mazanik from Context Research Group. The researchers dive deep into traveler sentiments across Ontario, the United States, and Europe, revealing how geopolitical tensions, economic pressures, and changing consumer priorities are reshaping travel decisions.

Key insights include a decline in Ontarians' enthusiasm for US travel, driven by political concerns and cost-of-living challenges. Conversely, European travelers view Canada as an attractive, distinct destination aligned with their values. The discussion highlights the tourism sector's resilience, with operators focusing on sustainable growth, local experiences, and community well-being.

The episode also introduces the Ontario Travel and Tourism Monthly, a new data tool designed to provide real-time insights for tourism businesses. Shatten and Mazanik conclude by sharing their personal off-the-beaten-path travel recommendations, emphasizing the rich experiences Ontario offers.

Ontario Travel & Tourism Monthly

https://www.crg.ca/ontario-travel-tourism-monthly

Promo code: TIAO

EU Pulse Study Results

https://www.crg.ca/post/eu-traveller-pulse-survey-results

US Pulse Studies Results (Wave 1 & Wave 2)

https://www.crg.ca/post/us-traveller-pulse-survey-results-wave-2

Ontario Consumer Study Results

https://www.crg.ca/post/ontario-consumer-study-results

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